First we will setup your own Google Analytics account and install the code onto your website to check that it is capturing all events. If you already have an account we check whether it has the latest code from google and it is covering all the events on the website.
Once the account is setup we start with overall goals and objectives of the business and set out Key Performance Indicators (KPI's) to build a measurement framework in Google Analytics.
Google Analytics can be configured for advanced analytics reporting of your website to the extent of how a certain button on a certain page is performing oppose to the set goal. Advanced configurations are mostly helpful for ecommerce sites to improve conversions on the site.
Google Analytics provides the best snapshot view of the performance of the site based on set KPI's. We also setup advanced reporting options to create links between KPI's and Business goals.