How to Improve the Presentation of Your Website in Search Results

There are several elements that can be optimized:

Title:

Search engines only show the first 70 characters of your titles. Keep them short, appealing and include carefully chosen keywords.

Snippet:

Usually search engines will show the first 160 characters of your Meta Description. They might also use information from DMOZ. You can prevent this byadding a Meta tag.

Rich Snippets:

If your website has user reviews or user ratings (example: e-commerce, product ratings, opinions about restaurants), take advantage ofMicroformats (or RDF markup) to improve the appearance of your search results with rich snippets.