Avoid SEO Shortcuts

There are many SEO shortcuts, and in the earlier days they had a chance of bringing a site up temporarily in search results.

However, since Google has rolled out two major algorithmic updates - the Panda update and the Penguin update - these shortcuts are not just short-lived but also dangerous for the survival of a site in search results.

It is important that you do not use spammy SEO short cuts.

These techniques are called Black Hat SEO, SpamIndexing or SpamSEO and are as follows:

  • Article Spinning
  • Site Scraping
  • Site Mirroring
  • Doorway Pages
  • Link Farms or Sybil Attacks
  • Automated Content Stuffing
  • URL Redirection
  • Paid Links to pass PageRank
  • Cloaking
  • Keyword Stuffing
  • Blog Spam

Use your good judgement to build quality content with targeted keywords, and to build powerful pages within the limits of search engine guidelines.